Apple opened pre‑orders for the iPhone 18 Pro and iPhone 18 Pro Max in Vietnam on 18 September. Within minutes the Apple Store’s online portal was overloaded, showing wait‑list messages and pushing the original 7‑10‑day delivery window for the Pro Max to mid‑October. Standard‑capacity models (256 GB and 512 GB) in Burgundy and Ice‑Blue were further delayed to 29 September–6 October, with some orders moved to 13 October, while the premium 2 TB version kept its initial schedule.
The surge was mirrored across authorized retailers (AAR). Thế Giới Di Động and TopZone recorded 167,000 successful deposits out of 181,000 requests in the first half‑hour, more than double the figures for the iPhone 17 launch. CellphoneS logged over 10,000 guaranteed orders in the first 15 minutes, a 40 % YoY rise, and Viettel Store saw nearly 60,000 product inquiries within two days, especially for the Burgundy finish.
TopZone’s pre‑order platform alone attracted 160,000 deposits in the first 20 minutes, shattering previous records of roughly 100,000 orders in 24 hours. To reassure buyers, TopZone pledged on‑time delivery with a VND 1 million compensation for any delay, offered 0 % financing up to 18 months with no down‑payment, and layered discounts: up to VND 5 million via card or e‑wallet, a VND 500 thousand data‑SIM voucher, up to 50 % off accessories, and trade‑in subsidies of up to VND 3 million. Additional savings of VND 2 million are available when purchasing other Apple ecosystem products.
The combined data illustrate Vietnam’s intense appetite for Apple’s latest flagship, a market where premium colour and storage choices drive both record‑breaking demand and logistical bottlenecks.